Michaela Chan
(eMCe²)
Her corporate background includes strategic marketing roles at Telstra and oOh!media ANZ as Chief Marketing Officer, overseeing one of Australia’s largest out-of-home media networks. Throughout her career spanning Australia, Asia Pacific and North America, Michaela has demonstrated expertise in data-driven marketing strategies, audience insights and positioning destinations for diverse domestic and international audiences.
Michaela currently operates as a Fractional Chief Marketing Officer through her consultancy eMCe², partnering with organisations across tourism, media and hospitality to deliver strategic marketing leadership. Previously, as Chief Marketing Officer at West HQ in Rooty Hill, Michaela was a member of the Executive Leadership Team overseeing Western Sydney’s largest integrated entertainment, hospitality and fitness destination, featuring the 2,000-seat Sydney Coliseum Theatre, celebrity chef restaurants, the Novotel Sydney West HQ and world-class sports and fitness facilities.
Michaela is passionate about positioning Western Sydney as a premier tourism destination, particularly as the region prepares for the transformational impact of Western Sydney International Airport.