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Mountain Fog B&W

Michaela Chan

(West HQ)

Family activities in Western Sydney

Michaela Chan brings extensive tourism marketing and media expertise to the board, with senior leadership experience at Tourism Australia as General Manager of Brand, Campaigns and Media, where she oversaw multi-million dollar campaigns across 12 international markets. Her corporate background includes strategic marketing roles at Telstra and oOh!media ANZ as Chief Marketing Officer, overseeing one of Australia's largest out-of-home media networks. Throughout her career spanning Australia, Asia Pacific and North America; Michaela has demonstrated expertise in data-driven marketing strategies, audience insights and positioning destinations for diverse domestic and international audiences.
Currently serving as Chief Marketing Officer at West HQ in Rooty Hill, Michaela is a member of the Executive Leadership Team overseeing Western Sydney's largest integrated entertainment, hospitality and fitness destination featuring the 2,000-seat Sydney Coliseum Theatre, celebrity chef restaurants including CHU Restaurant by China Doll, Pizzaperta by Stefano Manfredi and Steak & Oyster Co by Sean Connolly, the Novotel Sydney West HQ and the SGAC and One55 sports and fitness centres. Michaela is passionate about positioning Western Sydney as a premier tourism destination, particularly as the region prepares for the transformational impact of Western Sydney International Airport.

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